Two billion people use Facebook every month. With the ability to tap into a huge market of keen consumers, Facebook is an essential marketing tool for growing your business.
Setting up a page and posting content is great for keeping your current followers updated, but if you want to grow your audience and generate leads quickly, you need a Facebook advertising strategy.
By running targeted Facebook ads, you can choose your audience based on demographic, interests, behaviours and more to ensure you are reaching the people who have an interest in your product/service.
It is also a great way to increase brand awareness by familiarising people with your brand and increases your customer attribution.