Most people now view websites on a phone or tablet so if your site is not mobile enabled the experience will be poor.
Furthermore, it remains essential to view the services you offer from a digital perspective. With 60% of the UK’s population now owning a smartphone, it is vital that your website is streamlined and displayed in an easy format on various screen sizes.
Google uses tools to assess if your website is mobile friendly and will penalise you if not. This directly impacts on your ability to be found on search engines and is critical to an effective site.
If you want to sell or capture a lead, then having strong and prominent call to actions is vital. Your homepage should have strong visual links (think big buttons or banners) to promote the action you want the prospect to take.
If a visitor must dig or click through a few pages to find the product or offer, then it isn’t going to be generating you many conversions.
Add web banners or links from internal pages – particularly popular pages on your site. Check your Google Analytics data to see which pages of your site are most popular and ensure these have promotional spots of call to actions.
Keep information on the relevant page/s. If someone is in ‘research’ mode, then they will be seeking specific information. If they cannot get that info from the product or service page, then they may leave your site rather than hunt around for it. See the landing pages section and why this is important!
Displaying your price will depend on your industry and product/service. If your competitors show prices, then follow suit. Pricing allows people to make an informed and quick decision. Leaving price as a surprise/secret until they get to the final step of a journey is a risky business, not to mention annoying from a visitor perspective. If your competitors display pricing and you don’t are they likely to hang on make a call, email, or personally visit to find out? Probably not. If the visitor must go back and review what they will be getting for their money or find out offline, then they are likely to leave the purchase/sign-up page. The moment will be gone.
They may return, but is it worth the risk?